Premiere League – If you’re wondering whether Instagram is still a wide open market or not, consider this: The Premiere League’s Instagram account has only 318,779 followers.
That’s right, one of the most influential sports leagues on the planet has less than 400,000 followers. (By way of comparison, the NFL has around 2 million followers while Justin Bieber is Instagram’s top dog with slightly north of 12 million followers.)
Right now is a great time for affiliates to jump into, and figure out how best to use, this social media space before the rest of the herd arrives.