2014's Biggest iGaming Mistakes…So Far

Shoddy Mobile Strategies
Nearly half of all web traffic comes from mobile devices but that’s still not enough to get some affiliates and operators to optimize their sites for mobile use.
Yes, creating and maintaining a mobile site involves some extra work but the opportunity to keep traffic coming to your site makes it worth the price of admission. More and more studies are finding that mobile users who get left hanging while waiting for mobile sites to load simply pack their bags and move on.
Simply slapping together a slapdash mobile site or failing to redirect mobile users to a site that’s optimized for mobile use are mistakes affiliates should not be making at this late date.