2014 iGaming Marketing Predictions

More Social Gaming
Though there’s been some debate in gambling circles about whether social casino players will convert to real money gamblers, but that discussion sort of misses the point. No matter how you slice it, social casinos and social gaming are here and they’re not going away.
Big name brands like DoubleDown Casino and myVegas have huge following and are raking in big bucks for their developers and casino partners and that’s what really matters. Tapping into this flow of casual gamers, and long-tail revenues, doesn’t have to come at the expense of your core competencies, it’s just another way of making money.