2014 iGaming Marketing Predictions

More Social Signals
One side effect of Hummingbird is believed to be an increased reliance on social signals of all kinds. For front line publishers and affiliates this means the next year should include a lot more time interacting on social media sites including, but not limited to, Twitter, Google + and LinkedIn.
The big problem with raising your social profile is that it can be very time consuming and doesn’t provide instant results. Fortunately, tools like Hootsuite automate social grunt work and free up your time for intelligent interaction.