20 Most Influential People

#12: Matt Cutts
Matt Cutts might not spend more than one hour in a year thinking deeply about the online gaming industry, yet his decisions have far-reaching consequences for all affiliates and providers alike. Cutts heads Google’s Webspam team after having spent more than a decade with the company as a software engineer. Through this role, Cutts is viewed by many as the man behind the curtain impacting unpredictable and drastic changes to Google search engine results algorithm. Did your affiliate site double or halve its traffic overnight? If so, chances are you can assign gratitude or blame to the search engine rankings altered for your site by Cutts and his team.