12 Ways Gaming Affiliates Can Go International

8. Know your Players – From Age to Interests
What makes your target audience tick? From age to personal interests to average salary and everything in between, learn as much as you can about the players you are trying to reach. This will help you with details including site design, keyword targeting, and which programs to promote.
Why would you promote a US football betting program to people in Europe? These players would be more interested in what Americans call “soccer.”