12 Ways Gaming Affiliates Can Go International

7. Use a Local Domain Name
Unless you have a strong core domain name, such as one with a solid link profile, you should opt for a local domain name. Not only does this increase your chance of ranking higher in international search engines, but it gives visitors more confidence in your site.
Along with registering sub-domains, such as http://fr.domain.com for France, consider buying a local (to the country or area you are targeting) hosting account.