12 Ways Gaming Affiliates Can Go International

2. Focus on International Search Engines
Many affiliates build websites the best way they know how – targeting US based traffic via local search engines. Unfortunately, this is not the best way to reach an international audience. Instead, your focus should be on international search engines.
For example, rather than Google.com you may want to spend time optimizing your site for and advertising on Google.co.in (India). This is the difference between generating targeted traffic and generating traffic that will never convert.