White Hat SEO
Love ’em or hate ’em, Google definitely give SEOs all the information and tools they need to succeed on the web – and it’s called white hat SEO. Yes, it takes a long time to develop, and it isn’t easy, but that’s the only way to creating a successful business.
If you play by Google’s rules (and they’re not simple) you’ll enjoy the kind of online success you’re looking for. Step over to the dark side, the black hat side is a quick path to winning the battle, but losing the war.