Measuring Social Media ROI

I have to admit… I’m kind of confused why so many affiliate partners tend to shy away from social media channels to generate traffic to the brands they promote.

Why?

Is it the time needed to allocate to promotion? Is it not knowing where to start? Or is it a mentality of “If it ain’t broke, don’t fix it?

Just came across (what I think is) a helpful article on measuring how effective social media can be for your business and the 6 things you should look out for:

Six Definition of Successful Social Media Engagement

Perhaps this can help rethink if a recent social media push you may have done really was successful?

Interested to hear on the current status/qualms with social media.