- This topic is empty.
-
Posts
-
ThePlayr.com is up for sale at SitePoint
ThePlayr.com is an online poker community currently featuring the international poker superstar Gus Hansen. ThePlayr.com was launched in September 2007 on the Danish market and in April 08 the site was firmly established as the biggest poker news site and second largest poker community site in Denmark (according to the Alexa ranking). An international version in English was launched in January 2008, and in April 2008 an Italian site was added. ThePlayr.com has been an exclusive partner of Full Tilt Poker enabling the unlimited use of the Gus Hansen brand.
This partnership, however, is concluded, and Gus Hansen will no longer be part of the concept following a sale. This means that any content currently on ThePlayr.com authored by Gus Hansen will be stripped from the site prior to a sale. For reference this includes and is limited to the sections Gus Hansen’s Poker Academy, Gus’ Blog, Ask Gus, Gus TV and Gus Tracker.
Marketing investments of $160,000 include direct and co-reg leads, CPM at large Danish media and international poker sites, CPA, SEO etc. Former partnerships with CardPlayer, EB and Expressen (Denmark’s and Sweden’s largest tabloid papers respectively) and URBAN (second-largest Danish newspaper in circulation) have increased brand awareness but are no longer in effect.
The site has 4,500 members and a database with close to 100,000 subscribers of our weekly newsletters. We have used Zoomio campaigner for this multi-channel marketing.
ThePlayr.com features a strong background catalogue with world-class content produced by our own journalists. This includes a massive beginners’ guide, a vast section containing statistics and probabilities plus very likely the most extensive poker dictionary ever made available online. Also ThePlayr.com offers an extensive results database from the poker circuit.
Due to lack of success with the international versions the site has not been regularly updated since June 08. Note that the Italian site is in reality inactive.Please go to SitePoint for more information
