Rush Street Interactive, Inc. is bringing on poker legend Phil Hellmuth to promote its BetRivers online casino and sportsbook brand. As a seventeen-time World Series of Poker winner, Hellmuth is considered one of the best to ever play the game and will certainly be a big-time asset for the Rush Street Interactive and the BetRivers brand.
In his role as BetRivers’ top spokesman and hype man, Hellmuth will be keeping busy with a variety of in-person and online duties. In the online space, Hellmuth will participate in a variety of in-app promotions that range from personal appearances at online events to branded casino games and other online promotions. On the land-based side, Hellmuth will be participating in brick-and-mortar grand openings, as well as VIP events. His first major VIP event will take place next month at Super Bowl LIX at the Caesars Dome in New Orleans.
Not surprisingly, a good chunk of Hellmuth’s promotional efforts will be directly tied to poker. Watch for his name and face to appear on a branded BetRivers poker product, as well as on media and television, including appearances on shows like Poker Night in America.
Hellmuth proved himself a worthy hype man in a recent press release saying, “Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me,” said Hellmuth. “Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product—an online gaming experience that people love to use and play on. Today, I am proud to announce that we will elevate our collaboration to share my experience and love of poker, gambling, and entertainment with BetRivers players and fans, both online and in person. First up, I will attend the Super Bowl in New Orleans with BetRivers VIP players!”
Watch for Hellmuth at Super Bowl LIX on Sunday, February 9.