The National Hockey Leauge’s (NHL) postseason is one of the longest in all of sport, and it’s one that Caesars Entertainment and its microbetting partner SimpleBet are looking to corner. Earlier this week the two operators released a slate of one-of-a-kind in-play bets that are aimed at pulling in hardcore hockey bettors.
SimpleBet and Caesars Entertainment are counting on their new products to build up steam during the NHL’s postseason, a period that extends from mid-April all the way into late June. The new in-play wagers, which will be rolled out over the month of March, include Next Goal Exact; Next Goal Strength; Team Next Power Play Result; Next Faceoff Winner; Next faceoff Winning Team; Next Goal Strength; Team Next Goal Strength; Next Shot on Goal Team. The operators themselves are betting that hockey fans are a bit more in tune with the X’s and O’s of the game and will embrace this deep dive into in-play action.
Simplebet CEO Chris Bevilacqua touted the new bets in a statement reported on by SBC Americas saying, “The launch of our NHL product marks another massive accomplishment for the entire Simplebet team. We have always believed there was untapped potential when it came to in-play betting in such a popular, global league like the NHL, and the nine brand new in-play markets we are delivering this year will prove that. As we have seen with other sports, our micro-markets are driving incremental engagement and consumption of live sporting events. We look forward to creating a new way for fans to interact with the NHL for the remainder of this season.”
If SimpleBet’s deep dive into the NHL postseason in-play betting market is at all successful, expect to see a flurry of copycat products from other US-facing sports betting operators next season.