BetMGM is breaking new ground in the never-ending arms race that is the US gaming industry as it announces a first-ever partnership with X, the social media platform formerly known as Twitter. It’s a deal that puts BetMGM front and center on the radar of anyone searching X for sports betting odds. It’s also a deal that puts BetMGM front and center on a social media platform that’s been making headlines for all the wrong reasons since its purchase by Elon Musk.
Under the terms of the deal, BetMGM will present an odds board to X users that will be the default when sports betting odds are searched. That odds board will also include direct links to BetMGM’s positions on those games. It’s a pretty slick interface that could help BetMGM build up a very solid presence on X.
X CEO Linda Yaccarino hyped up the deal in a recent press release saying, “Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams.”
BetMGM CEO Adam Greenblatt “X is the center of the sports world’s conversation 24 hours a day, seven days a week,” said . “Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform’s interaction around sports.”
Given X’s shrinking user base and challenging atmosphere, this deal could really go either way for BetMGM.