Wheel of Fortune slot machines are some of the most recognizable, and popular, slot machines on the planet. The well-loved brand is instantly recognizable, non-controversial, and gives off fun vibes. So it’s no surprise that International Gaming Technology (IGT) has inked a ten-year deal with Sony Entertainment to license Wheel of Fortune slot machines for Wheel of Fortune content for free-to-play social casinos.
Under the terms of the deal, IGT has rights to Wheel, and it’s instantly recognizable “Wheel OF Fortune!” tag line, to use, “…across gaming, lottery, iGaming and iLottery and non-exclusive rights to distribute Wheel of Fortune content for free-to-play social casinos.”
IGT Global Gaming CEO Renato Ascol commented on the deal saying, “In securing exclusive gaming, lottery, iGaming and iLottery access to the Wheel of Fortune brand through 2034, IGT can maximize the returns of this licensing partnership and advance our legacy of creating omnichannel Wheel of Fortune games that generate demand and award prolific jackpots. Sony Pictures Television has been a trusted IGT partner for more than 25 years and in that time, we’ve delivered a diverse portfolio of Wheel of Fortune games that has set the industry standard for innovation, is the clear leader in industry game-performance charts and generated significant revenue for our customers.”
Wheel of Fortune stands out as one of the most successful slot machine licensing deals of all time. According to a press release from IGT, Wheel of fortune slot machines have paid out more than $3.5 billion to players and 1100 $1 million plus jackpots since 1996.