Paddy Power (Briefly) Suspended from Twitter

Paddy Power has a reputation for being the online gambling operator that’s willing to push the envelope when it comes to online marketing on social media. That reputation, however, may have caught up with the Irish bad boys this week when their Twitter account (@paddypower) was briefly suspended for violating the social media service’s terms and conditions.
The suspension occurred some time in the wee hours of Monday morning and lasted for just a few hours. Paddy Power followers who visited the site during that time were greeted with a message reading, “Account Suspended: Twitter Suspends Accounts that violate the Twitter Rules.”
Given that Twitter is an absolute cesspool of repugnant ideas at time and is often used as a terrorist recruitment tool, it’s tough to imagine what a mainstream, albeit cheeky, company like Paddy Power could have done to violate its terms and conditions. As of this writing, the company has not posted any information about the block on its official media channels about the block.
Within just a few hours, Paddy Power was back in business on Twitter and merrily tweeting soccer odds and betting promotions. The bookmakers who always seem ready with a joke greeted their return in a manner which one might expect from them. Their first post-ban post was a .gif of Grease-era John Travolta turning towards the camera with a cigarette dangling from his mouth and a boyish grin on his face. The caption read, “Oh, we were suspended? I hadn’t noticed.”
Paddy Power’s 632,000 Twitter followers joined in the fun posting comments like, “How did it happen, Paddy? You didn’t call anyone a naughty word did you?” and, “Were you interfering with a face guard??”.
As of this writing, Paddy Power’s Twitter account is fully functional and appears no worse for the wear in its post-ban life.