7 Elements Every Online Casino Should Have Before You Promote

A Good Reputation
Due diligence is the responsibility of any affiliate whose looking for a new casino partner, whether they’ve been in the business for decades or are just getting started.
That means digging around affiliate advocate sites like CAP and Affiliate Guard Dog to find out what kind of reputation your new affiliate program has in the industry.
Though most rogue affiliate lists are frequently updated, that’s not necessarily the case when it comes to reader forums. Be sure and check the dates on forum postings to make certain you’re getting up-to-date information.
Customer Support & Perks
Land-based casinos are renowned for taking good care of their customers and web-based casinos would do well to follow them.
We recently asked Cindy Greco of Gwages what elements affiliates should look for in an online casino and VIP support and rewards programs were right at the top of her list. She points out that Gwages’ Cool Cat Casino offers a VIP bonus tier that rewards big-time players with big-time bonuses.
“Customer support is an absolutely critical online casino element when it comes to player retention,” Greco said. She points out that Cool Cat offers its players 24/7 live support by both chat and toll-free dialing.
Pick Your Platform
Microgaming and Playtech are the two biggest online gambling platforms on the planet and offer huge, and frequently updated, game inventories to their players.
Both platforms also come with incredibly loyal user bases, so you’ll definitely want to know the pros and cons of going with one side or the other.
At the same time, you don’t want to write off other platforms entirely. At the end of the day, quality, reliable gaming is something that every player is looking for.
Game Selection
Bingo and slots players love new games and online casinos that offer the latest and greatest gaming products have a good shot at converting those players.
“Online casinos that don’t offer a large, and rotating, game selection simply aren’t that appealing players,” Greco told us. “Once they realize the new games aren’t coming, they move on to other online casinos. Remember, players have lots of choices when it comes to online gaming.”
If your preferred partner isn’t keeping up to date with the games your players want, you might as well pack it up and go home. (That’s another reason why players and affiliates like to stick with the big name gaming platforms and their never-ending selection of licensed games.)
Mobile Casinos & Marketing
Mobile devices currently account for around 30% of all internet traffic and that number gets bigger every month. All that mobile growth comes with increased mobile expectations from players.
In short, they’re not going to stick around for long unless the casino software is mobile optimized. So, unless you want to alienate at least 30% of your players, you’ll definitely want to partner with operators who understand the importance of mobile-friendly gaming products.
“We’ve really been focusing on mobile play and mobile marketing support for affiliates, “Greco said, “That’s because you probably won’t get a second chance with a mobile player who isn’t blown away by your mobile casino on the first shot.”
User Friendly Deposits & Payouts
Guiding would-be players to deposit their hard-earned cash with an online casino is the name of game, but plenty of operators make that final step of the conversion process incredibly difficult. Even worse, they make players jump through multiple hoops when it’s time to collect their winnings.
Suffice to say, these types of operations should be avoided at all costs. Taking a few moments to sign up as a player is a great way of finding out whether your casino partner makes depositing funds a user-friendly experience.
Gambling affiliates should also look for operators that offer multiple deposit options and have a good reputation for paying out winners in a timely manner. At the end of the day, your players won’t stick around if getting their funds in and out of the casino is a major hassle.
A Fair Deal
One of the biggest mistakes beginning affiliates make is failing to read terms and conditions statements. These documents can be quite dense and packed with legalese, but they are legally binding contracts that you’ll be expected to abide by – whether you agree with them or not.
Affiliate forums are packed with posts from aggrieved partners who didn’t read the fine print and have seen their revenues fly out the window in the form of charge backs, player quotas and inactivity clauses.
Avoiding this costly mistake is as simple as understanding what the heck you’re getting into before you sign on the dotted line.
There are plenty of operators who offer good deals for their affiliate partners, so you don’t need to mess around with the ones who don’t give you a good deal.