Betvictor announces partnership with Liverpool FC

BetVictor today announced a new three-year deal to become a Principal Partner of Liverpool Football Club.
Under the terms of the agreement BetVictor will become the Global Online Betting Partner and Training Kit Partner of the Club.

The partnership will see the bookmaker create unique betting offers and promotional markets for Liverpool FC. From a marketing perspective BetVictor’s branding will be heavily featured across Anfield and on Liverpool FC’s famous press conference backdrop.

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About BetVictor

Established in 1946, Gibraltar-based BetVictor is one of Europe’s leading online gaming companies. The company has recently added to its strong sporting heritage by developing a reputation as a technological innovator within the betting and gaming industry.
In May 2014, Michael Tabor, who had previously been a major shareholder in the business, acquired sole-ownership of BetVictor.
In August 2015, the leading independent odds comparison website Oddschecker confirmed BetVictor as the bookmaker offering the best odds most often on the major European football leagues for the fifth successive year.