Need your feedback.

They need to have literally paid someone I already know in the industry at this point for me to work with them in order to get an idea about retention and conversion like pokerhawk says. The right brand makes a huge difference, much bigger than the actually deal in most cases since there are so many bad ones out there.

Good points that make me want to work with them:

I find out if they have good artwork and bonus promotions relevant to my players demographics for the site I am considering publishing them on. I combine this initial impression with the core values of the program like Kononen points out like negative carryover, odd fees imposed, cost to cash out (yay USA!), software, and withdraw methods to a smaller extent.

Things that make me really work with a new operator right away:

Placement fees renewed monthly, custom earnings calculations, joint content creation projects, basically a partner that will give me a lot more than just anyone off the street.

This is just being honest, since they all run the same software, internet gambling affiliate programs should be mostly measured by their perceived quality to the players, but revenue generating value to the affiliate will make or break everything.

The above responses are excellent. I’ll just add a few more points. I look at the forums and read what the affiliates are saying about them. If the program has many “payment issue” threads, then I’ll steer clear of it. I will also look at who is promoting it. If super affiliates are not touching them, then I’ll have to wonder why. It gives me more confidence to promote a brand if many of the big affiliates are also promoting it. I also google the sponsors and casino brands and try to find out if anyone has rogued or blacklisted them, and why.

BTW – I’m already promotin Platin Casino – and they have a nice service: Platin Casino: Merkur Spiele und 100% Bonus bis zu 200?!