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bare bones seo – check list

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  • #624380
    Anonymous
    Inactive

    Thoughts on building a SEO check list?

    I thought of a top down approach, off course maintenance and advancement means coming back to certain items and redoing them eg content.

    There’s so many cool things you can do, but I thought I’d do a bare bones approach. I’ve added social bookmarking to the list, because these days.. it is a must have.

    Be great, if people could add items to the list – eg as 3a, 3b, 4a.

    1. Hosting – fast, reliable.
    – Why? Website loads quickly, load time important. Also, downtime bad!

    2. Domain Name
    – Brand-able name, descriptive, topic relevant, no dashes unless premium name.

    3. URL Structure
    – keyword rich – without being spammy, content related,

    4. Page Structure
    – while being w3c complaint, make sure html/css structure and layout is SEO friendly. Eg, have secondary menu appear under main content.

    5. Content
    – Title Tags
    – Meta keyword
    – Meta description
    – H1 title
    – content
    –> keyword density for term targeted
    –> alt tags on images
    –> links follow through to your own redirect script, don’t pass on link juice, cloak script if possible. no follow tags pointless.

    6. Content linking
    – link to other articles on website, by linking via relevant keywords in articles you write. 1 link per 150-250 keywords. eg, Article about US Legislation on Gambling, when the word “online casino” is mentioned, link to an article titled “online casino” on your website.

    7. Social bookmarks
    – social bookmark links on content pages

    8. RSS feed content
    – insert advertising or links back to your website in the RSS feed content

    #815863
    abbykung
    Member

    You should check out the really good list at – Search Engine Ranking Factors | SEOmoz

    But if I was to add to your list based on my own observations and SEO experience, i’d say regular content updates are very important for rankings.

    I recently updated a few of my sites that haven’t been updated for a long time, and they started ranking better in Google a few days later. Search engines don’t like stale websites, its a sign that they are not active and no longer relevant possibly.

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