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Good SEO is worth $315 million to AOL

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  • #623949
    fintan
    Member

    Search marketing may be “yesterday’s story” to some, but the skill of the Huffington Post, a simple news and content site, at SEO is a huge part of why it was just bought for $315 million: $315 Mil Site Sale Demonstrates Financial Power of SEO

    #814750
    Anonymous
    Inactive

    great article, loved this part

    Good SEO vs Bad SEO
    “You’re not really crossing the line if you’re creating content for the sake of disseminating information, like HuffPo,” Vivek Wadhwa, visiting scholar at the School of Information at the University of California, Berkeley, told the Times. “The problem is these other players producing content based on what people click on.”

    For example, perhaps, take Demand Media, a company often derided as a “content farm”, and that raised $151 million in a public offering last month. But last month also saw chief Google engineer Matt Cutts state he was working on changing Google to de-emphasize that kind of content.

    “One piece of advice I give to S.E.O. masters is, don’t chase after Google’s algorithm, chase after your best interpretation of what users want, because that’s what Google’s chasing after,” said Cutts.

    #814760
    Anonymous
    Inactive

    The Huffington Post is the real deal, no question, and that is why they were rewarded with the lucrative buyout. Google is not the end all, be all, and although they make tons of money, they have lost touch with reality on many fronts. Who does this Matt Cutts think he is anyway….the Press Secretary to the President ? He is a babbler extraordinaire, IMO.

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