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Could it be that affiliate marketers just getting started today will end up spending more time marketing on Facebook than on Google? Since Google has created much of what’s common practice in online marketing, that’s hard to imagine.
But Facebook does seem to be the only company that could rival Google, and it definitely has momentum on its side at the moment. More details at the CAP News page.
A couple of points here:
1) Facebook doesn’t allow for gambling ads here in the U.S. sneaky.gif No surprise there;
2) I have advertised in other verticals on Facebook, with very little success. The sophistication
of creating ads, tracking, and reporting was really infantile in my opinion, relative to other
PPC vendors out there. The one think that I did like, however, was that I was able to
target demographics nicely — e.g., females, age 25-30, who live in the U.S. Nonetheless,
I think that they have a long way to go, before they rival Google and the like.Great points: I think that, however, (1) would certainly change if the U.S. changes its online gambling laws, and (2) this is still in development. Facebook certainly can’t touch Google in paid advertising at the moment, but look for that to change as they get a handle on just how to do it. (They’re working on it, trust me.)
At the moment, Facebook’s big advantage comes in networking and getting word out on your branding to the community — that has SEO impact, and as Facebook monetizes its traffic, and evolves its online gambling laws along with the rest of the world, Facebook has a real shot to overtake Google.
Doesn’t necessarily mean it will happen, however; Facebook could be just as irrelevant in five years as MySpace is today. It’s worth considering, though; particularly if you’re planning to grow your business in the next five years, as we all are.
@Nathan 224224 wrote:
Great points: I think that, however, (1) would certainly change if the U.S. changes its online gambling laws, and (2) this is still in development. Facebook certainly can’t touch Google in paid advertising at the moment, but look for that to change as they get a handle on just how to do it. (They’re working on it, trust me.)
At the moment, Facebook’s big advantage comes in networking and getting word out on your branding to the community — that has SEO impact, and as Facebook monetizes its traffic, and evolves its online gambling laws along with the rest of the world, Facebook has a real shot to overtake Google.
Doesn’t necessarily mean it will happen, however; Facebook could be just as irrelevant in five years as MySpace is today. It’s worth considering, though; particularly if you’re planning to grow your business in the next five years, as we all are.
Nathan, I certainly agree with you. Facebook certainly has the resources and the community…..I think that they are certainly here to stay for the next couple of years easy. They are just way behind Google, MSN, and others, when it comes to advertising. I agree with you that they will be going full throttle on this, as it certainly is a goldmine-waiting-to-happen, if they do it right. The really cool thing is that they have demographic information like no one else…….Google would kill for information like this. It shall be interesting, to see how this all plays out in the future.
