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Going beyond SEO: Some online marketing experts predict the next stage in Internet marketing and conversion-building. Read about it at the CAP News page.
Sorry, but I thought ROI was on-top of any SEO’s list, if affiliate marketing was the objective ? Sounds like the SEOMOZ author is just trying to generate some press here.
Dunno what’s new about that, I’ve been doing that for years.
Sometimes it causes issues, optimizing for visitors and optimizing for SE are not always compatible.
I do think though that Google takes visitor behavior into account at some level.
One issue with this is that if visitors land, see immediately what they were looking for and click and leave, I see it as a positive but I think google would like to see visitors spend more time.
I don’t think it’s meant to be regarded as a new concept — more like a new priority. I think it’s an attempt to get online marketers to think outside of the current sort of tunnel-vision approach of SEO, SEO, SEO. Which I feel may have some merit.
Poker Dude, you’re right, ROI is always tops — and this is a means to that end; not a substitute for it. And yes, it seems a bit sensationalistic, as I noted. Check out his original article, though; it’s just one point among a list of online marketing priorities for the new year, which is pretty interesting overall.
