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Microsoft has officially launched Bing in the UK, but the release does not appear to have the same features seen in the US version.
Microsoft said today that Bing would help users to not only search, but also make more informed choices. Although the US version was launched some five months ago, leaving other nations waiting, Microsoft said that the time had been well spent as it carried out user research and behavioural analysis to provide a search and information site that was truly useful, locally.
Full article – Microsoft launches Bing in the UK – V3.co.uk – formerly vnunet.com
========What does this mean for the affiliates?
I find Bing in the US to be quite erratic. I move all over the SERPs, for no apparent reason. I don’t have the time or patience to try and figure out why.
Bing UK now knows that when a user in UK types in football, they are looking for proper football (Soccer) rather than that rugby rip-off (American football)
This has got to be good for the user experience IMO.
