bwin and Real Madrid announce the extension of their sponsorship agreement until 2013

To mark the contract renewal, bwin launches a special bet for the 10th Champions League title of Real Madrid.

bwin and Real Madrid Football Club announced today the renewal of their sponsorship agreement up to the 2012-2013 season. The agreement between the world’s leading online gaming provider and the best football club of the 20th century will become effective on the 1st July 2010. By extending the contract, bwin is underscoring its long-term commitment to top-level football, offering an extraordinary bet to celebrate the occasion.

In calling this special bet, bwin is banking on Real Madrid winning the Champions League title for the 10th time by 2013. The bet will be open for all bwin users over 48 hours, starting at 8.00 p.m., from today, 28th of September. 100 of the participating bwin users will then be drawn by lot. If they bet on “yes” and Real Madrid wins the Champion League title again by 2013, they will be paid out odds of 100:1 for a maximum stake of EUR 10.

Both sides are delighted about the continued cooperation and have emphasised
its significance for international top-level football.

Manfred Bodner, Co-CEO of bwin said: “We are proud of being able to provide long-term support to the most legendary football club in the world. bwin and Real Madrid are united not only by their long-standing sponsorship partnership. The tremendous passion for football and the commitment to sport in general, are just some of the points that form the strong foundations of an enduring and successful partnership between bwin and Real Madrid. We are convinced that Real will continue to write history by winning the 10th Champions League title in this period.”
“International football needs strong partners like bwin. I am looking forward to continuing and intensifying our successful partnership with bwin,” adds the new president of Real Madrid, Florentino Pérez.

Football is the main corner-stone in bwin’s three-pillar sponsorship strategy.
The company’s commitment in the MotoGP World Championship, where it has been a fixture for many years as title sponsor in several races, forms the company’s second pillar. The third pillar in bwin’s sponsorship portfolio is basketball.

You can find the bet page for this event at https://www.bwin.com/betsnew.aspx?eventID=1485904