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Hey Guys,
As I stated before, I work at a CPA network that is not in the gambling or porn industry. The way these networks work is we take in offers from an advertiser looking to get a larger amount of sales to their campaigns. Let’s say they have a product X. They put this product x on the CPA network and then the network passes some of the commision they get to their publishers. When I looked up casino affiliate networks I rarely find anything of this sort. I can find casino products on networks such as clickbank and click2sell, but not on any of the others. Why is this? There are a billion CPA networks, but none that are specifically designed to target casino/gambling offers. I would just like a little background on how all these affiliate networks work. Why wouldn’t I go directly to the poker rooms I want to promote instead of signing up to an affiliate network taking their cut?
One thing I did notice is that NONE of these online casinos offer tracking capabilities?!?! What the hell is up with that? why am I going to promote a casino if they won’t allow me to track my impressions, clicks and conversions? That is retarded IMO.
Thanks again!
Not sure I completely understand your question, but a few bits of information that might help.
1) Most affiliate programs are run through 3rd parties that manage a group of casino sites, there probably aren’t large networks like CJ out there with much gambling available due to the grey area of legality in this industry. Affiliate Window does represent a few online gambling sites.
2) Casino affiliate programs do provide plenty of statistics on traffic and conversions.
3) CPA vs. revenue share is a common discussion in these forums, essentially, CPA ends up being unfair for one side or the other and most programs and affiliates prefer revenue share since it is lifetime share of profits (something you won’t find in most other industries).
I’m going to disagree a little with what webber said about casino groups having a third party network manage their affiliate program. While this might be true for a couple, the majority have inhouse affiliate programs as far as I’m aware. Thinking of the top 5-10 programs, they all have inhouse affiliate programs and do not rely on a network to manage their affiliate program.
In saying this though, some groups will choose to also work with a network even though they have an inhouse aff program.
Gambling affiliation rings a bell, as does income access. Obviously these are not as big as something like commission junction (which also has casino groups btw including 888), but they are probably your first bet. I can’t think of any other casino specific networks from the top of my head.
Good luck.
Guess it depends on how you define it. If the affiliate group manages more than a couple of casinos (and there are many of those, Fortune Affiliates, Brightshare, Revenue Giants, etc. etc.), then they are some type of network. The question is more one of ownership I guess, since the casino owners may be the affiliate program owners as well. It is interesting that no one has really tried to consolidate the industry and all of the networks that are out there are rather small.
pokerbetter;210751 wrote:Why wouldn’t I go directly to the poker rooms I want to promote instead of signing up to an affiliate network taking their cut?the masteraffiliate has much better deals with the pokerrooms as you are able to get as a small beginner cause you are for sure not able to send them much players
so in the most cases they are able to offer you better deals than you can get when you signup as an affiliate direct at the rooms
you will find out that it sometimes is better to be in an network
feel free to send me a pm if you have any questions or want to find out if you have good deals or not
