I’ll tell you that I’m top 5 (usually #1) for a certain bunch of keywords
google keywords says there is 3,600 searches a month for them
I’m not even close to that number of hits for those keywords
We are top 10 for several competitive keywords on Google. Not going to list them all here since I’m not crazy, but will give you one that we are proud of “online gambling directory”. It drives a little bit of traffic, but mostly proud of outranking DMOZ and Yahoo Directory.