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30 Percent of German Internet Users Visited an Online Gaming Site

22 Percent of German Mobile Subscribers Used their Phone to Play a Game

LONDON, U.K., August 21, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of the German online gaming sector, based on data from the comScore World Metrix audience measurement service, as well as the German mobile gaming sector, using data from the comScore M: Metrics MobiLens Survey. The study found that 30 percent of the total German Internet audience visited an online gaming site in June 2008, while 22.3 percent of all German mobile phone subscribers used their mobile device to play a game during the same period.

Top 10 Online Gaming Properties

The German online gaming category grew 9 percent during the past year, reaching 10.5 million visitors in June 2008, or 30 percent of the total German Internet audience. The most popular site was Zylom, which grew 26 percent to 2.5 million visitors, followed by Spill Group with 1.5 million visitors (up 1 percent) and Gameforge Sites with 1.4 million visitors (up 18 percent).

Mobile Gaming Report

According to the comScore M:Metrics MobiLens Survey, an average of 10.9 million German mobile subscribers per month (22.3 percent of mobile subscribers) used their phone to play a game during the three month period ending June 2008. The most popular method was playing preloaded games (8.6 million subscribers), followed by downloading (3.7 million subscribers). Streaming/playing via browser attracted a comparatively low 256,000 subscribers, but this activity is likely poised to rise with the increasing uptake in Smartphone usage in Germany.

Mobile and PC Online Gaming Demographic Report

The study also profiled the demographic characteristics of German PC and mobile online gaming audiences, finding that usage on both media skewed towards males and those under the age of 35. Of the 10.5 million visitors to the online gaming category in Germany in June that used a PC, 55 percent were male, and a total of 75 percent were under the age of 35.

These skews were also evident in the mobile gaming sector, as 60 percent of gamers who downloaded or streamed/played a game via their browser were male while 67 percent were younger than 35.

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