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Let me start off by saying that I don’t have much experience with sports betting. I would like some of the Bet365 affiliates (and others) to let me know if this is the norm for sports betting affiliates:
I ran my report with Bet365 from June 2008 (a month where i went negative) until today and these are the numbers I get:
Deposits: 348,xxx.00
Commission Due: 3,xxx.00Now, keep in mind that the deposits come to 3/4 of a million dollars, while my commission seems to be about $7,000. Now, if these were casino deposits, most of you could imagine the commission I should have been paid. But since I don’t know what to expect from sports betting, maybe some of you could enlighten me…
Is this how sports betting goes? (if so, I have a nice website for sale
)It doesn’t seem normal … but … Deposits are a funny thing.
Bet365 offers Sports, Casino, Poker all on the same account – so I wonder quite how they measure, monitor and report transfers between streams?
The other thing to remember about UK players is that they can use debit card transfers WITH NO FEES, and so it’s common to see players deposit, play and then withdraw during the course of one session. This has the effect of inflating deposit amounts.
On the other hand – punters like me tend to deposit a “annual bank” and leave it there – so I don’t chrun the deposit totals at all.
So deposits are not simply comparable across countries or streams.
The best way of estimating Sports profits is not deposits but turnover, which I know that Bet365 report. Typical bookmaker margins are between 4% and 8% of sports turnover. You’ll then get a share of that.
So (as an example) :
Our Bet365 June turnover was GBP 313K, with profit at GBP 16.4K, which we then get a share of. This was done on total deposits (all streams) of GBP 118K.
Note that with a smaller customer base then those “typical % numbers can fluctuate wildly” up to 30-40% and sometimes losing money. As your player base grows you move towards the industry average of 4%-8% profits on turnover.
Hope that helps mate.
Thanks Gooner, sounds like a good explanation. The turnonver on the 348,000 was 544,000 which I also thought was low. I wish Bet365 had individual player reports…
Apparently it’s a privacy thing regarding individual account stats mate.
All my major UK books do not offer individual details online – although a couple of smaller ones do?!
A quiet word with your account manager can usually give you more information as to why you big deposits are not turning into cash yet.
Did I help?
Then Nominate TheGooner for Sports Betting Affiliate at the Cap Awards.
http://www.capawards.com
:hattip:Stupid;173429 wrote:Thanks Gooner, sounds like a good explanation. The turnonver on the 348,000 was 544,000 which I also thought was low. I wish Bet365 had individual player reports…Hi Stupid, (hmmm dont like calling you that sounds like im calling you stupid! which of course i’m not :wink-wink)
Sorry I have only just seen this thread I normally like to reply alot sooner however thank you to the Gooner for getting to you sooner :3eyes:
Although I cannot give you specific details on individual players I can give you some idea as to how they are betting etc
If you need any more help at all please dont hesitate to email me or the affiliate support team
Thanks
Kelly
