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Ladbrokes Poker to Merge into Microgaming Network

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    fintan
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    “Good news for US players,” according to today’s report from InfoPowa:

    August 7, 2008 (InfoPowa News) — The managing director for online gambling operations at UK gambling group Ladbrokes, John O’Reilly, revealed this week that the company is to change its poker strategy from being a standalone Internet poker room powered by Microgaming, to being a full member of the Microgaming Poker Network, joining more than 40 other tier-one poker operations and enhancing player liquidity.

    “Most of the poker rake is generated by the high stakes players and we have taken the decision to offer them US liquidity from those individual states where there is less of a legal risk,” O’Reilly explained.

    “We have evaluated the legal situation and are happy with our position,” he added, further explaining that high stakes players have left many European sites in favour of higher liquidity US-facing competitors.

    O’Reilly was commenting on the company’s 2008 half yearly results, which saw the online gaming division of Ladbrokes achieve a 19.4 percent rise in net gaming revenues to GBP 86.6 million (H.1:2007 GBP 72.5 million).

    Online poker NGR seems to have followed a developing trend in the industry, falling 6.4 percent to GBP14.7 million (2007 H.1: GBP15.7 million).

    Check out the entire story here.

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