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Hi Everyone! My name is Gary Beal (a.k.a GaryTheScubaGuy) and I am a regular member in many SEO/SEM and PPC forums, but not Casino and Gaming.
I will be speaking at the Amsterdam conference and wanted to get some feedback on what people were interested in. I’ll be speaking on Optimisation and Microsite Implementation, as well as related fields.
I spoke at SES London a couple of weeks ago and wish that their associated member boards were as active as yours so that there would have been a better resource for this type of information, but overall it still went well.
Because this is a specialised field I wanted to take the opportunity to try and get some feedback from you guys.
I currently oversee teams that market for MeccaBingo, Littlewoods Pools, Littlewoods Casino, Macca Games, Grosvenor Casinos, Blue Square, BetDirect Sportsbook and several others and have been in the Gaming and Affiliate structures for around 7 years. I specialise in Biometrics and Mathematical Analysis, but have been a Search Engine Manager for 10 years.
I would be greatful if I could get some feedback.
Thank you in advance!
GaryTheScubaGuy
Hi Gary
You could start by explaining what “Biometrics” is
When you say “optimisation”, do you mean purely in SEO terms?Cheers
Simmo!
Heya Scuba!!!
Seen your name before indeedWhat about the new Google “phrase-based patent”?
Lol, yea, I guess that would help. I’ve been around it so long I think everyone know…sry
Its sort of like msn and google are trying to do with their search results…basing results on behavioral traits. There is a lot more to it than that, but as it applies here, that basically sums it up.
Regarding optimisation, that would be as it applies to “all-around” Search Engine Management; optimisation, conversions, navigational aspects and converting clicks into paying clients rather than free players.
Especially from an Affiliated position, microsites are also in the scheme.
That’s what I am trying to establish; what about microsites would be beneficial to talk about…
GaryTheScubaGuy
I do some decent SEO but am a mathematical idiot.
I know nothing about microsites either, sounds like this will be very interesting.
elgoog wrote:What about the new Google “phrase-based patent”?Hi elgoog, good to run across someone familiar…you know how sub-100< posters usually get looked at in many forums. Regarding Google’s phrase-based patent, there is still a lot of speculation as to just what Google’s is referencing here. I know of many people associating it with LSI (latent semantic indexing), others mention the “950 penalty”, and still others are saying it is paged based.
I personally think that it is LSI Implementation within a “sub” algo that a site passes through once it has been pushed, or even possibly a shortened version to reduce processing time.
I would have thought that the Systems and methods for removing duplicate search engine results would have been a much bigger issue, both here and the SEO forums I hang out in.
Basically this says that if you are showing up on the front page for organic as well as paid results, that the organic would be purged. (MSN)
WHAT????
Since it is only in its proposotion stage, I won’t even go there, but if something like this is released, it pains me to imagine the potential repercussions from both of our communities, as well as many others.
This is all MSN needs is something else to pizz people off and alienate them.
(Bear in mind one os 4 years old and the other is 2, but they keep resurfacing, as does the LSI arguement, meta tags, -30 and -950 penalties, so take it for what its worth)
GaryTheScubaGuy
Hi Dominique,
Very interesting. I would have thought that with your superior knowledge in Affiliate marketing, there considering a little reading and background I’ve done on you. Your definitely at the top of your game.
Depending on your position with your suppliers, and they way you get your traffic, this could really be a big money-maker for you.
GaryTheScubaGuy
GaryTheScubaGuy wrote:Its sort of like msn and google are trying to do with their search results…basing results on behavioral traits.It’s always amazed me this hasn’t been part of the landscape for a long time. I remember way back talking to clients about setting up a search engine – late 90’s – and the way we discussed was basing SERPS on behavioural patterns.
Seems so obvious.
I think the problem has been to this point the way that they gather and use the information, and of course the “privacy” issue.
Of course they have all found ways to get around it…MSN uses their free hotmail, google uses the toolbar and so on.
I think it has legal considerations up until recently.
Google has gone so far as to mention using their db’s for AI (Artificial Intelligence) integration into their algorithms.
All very curios.
You can go to prison for sending an unsolicited email, but someone can collect your every keystroke, apply biometrics, and serve up what they decide…or in Google’s case, where they can squeeze more profits from.
GaryTheScubaGuy
You can go to prison for sending an unsolicited email, but someone can collect your every keystroke, apply biometrics, and serve up what they decide…or in Google’s case, where they can squeeze more profits from.
Yes it is very unreal that this can happen! I just purchased a new laptop, vista came with this and so many pre installed google programs I was a bit ticked off with it after I had to uninstall the damn tool bar several times over.:cuss:
What do you mean with “microsites”?
Like having a lot of small sites?I looked it up – it means a site within a site I think. No sure of the URL situation there…
Yes, Microsites are common among corporates in the UK for presenting Brands or Services with their own identity, but hanging under the corporate umbrella-site or running on a third party site. They are often marketed independently but more often than not, follow corporate website guidelines.
These days, in SEO terms, I am guessing that there are some good reasons why a “Microsite” is useful (Gary will no doubt be able to help here), although a key facet was to ensure that “detached” content is still seen by the user to be “owned” by the main brand.
One good example might be a financial services site hosting Microsites for different financial service providers/brokers they deal with.
Hi Guys,
Sorry, been in Spain for a few days.
Yes Simmo!, I also use them for several financial services, but more to get around the regulation by their industry and different compliance issues. Not that we go around them or break any rules per say, but getting CTA-specific landing pages for ppc and organic optimisation without going through over-zealous security managers and proud Webmasters.
In the gaming sector there are many uses, and they are totally different than the uses above. (Although they are also a part of this industry as well.
I’d hate to go into all of it here if I plan to speak about it at the conference (wouldn’t want to bore anyone when I get there), but other uses could be for a/b testing, and testing the user friendly aspects of a site.
The actual use that I refer to in the Gaming business are totally different though.
GaryTheScubaGuy
