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These are my stats:
175 downloads
48 new opened accounts
0 depositing accountsI know I’m new at this but seems like out of the 48 new opened accounts at least 1 would have made a deposit. I can understand $0 revenue/commission on this amount of signups (with bonuses and such) but, $0 deposits? Can someone please give me some insight on this.
You’re not the first person to post that about referback.
:shhh:In more detail :
Download to accounts seems about right to me at 33%
But opened accounts to depositors – Obviously 0% is as low as you can go!But before we tar and feather this group … a question.
Are you pushing a Free roll / free spin / free play program?It is possible in that case that you’ll struggle to get any depositors.
We have a very high ranking free spins page for a well known group.They are honest – have great tracking – and we can see which pages send the new players.
Despite that particular free roll page getting 20-30 SE hits a day – and passing most onto the casino for downloads – IT HAS NEVER DELIVERED A DEPOSITOR EVER !!
The message is :
FREE SPIN TRAFFIC ONLY WANTS TO PLAY FOR FREE !!
:notify:Gooner,
Granted the promotions that I am advertising are freebies, but that’s the same for most of the casinos I promote (shame on me for preying on the addictive personalities of other human beings). I’m just comparing these stats to other affiliate programs like Rewards Affiliates which is basically all freebies and I’ve made more money off them than anyone, I’ve found that people do come back with their own money. I myself was a bonus hunter when I started, but unfortunately the fever eventually kicks in and you start depositing when you’ve run out of places to play free. I don’t even want to say how much I’ve deposited in the casinos that I registered at initially to play free. I know there is a lot of talk out there about attracting free players, but that’s where I started and my philosphy is if I can just get a few signups who replicate mine and my husbands track record, I’ll be doing just fine. :laughing:
Hey Lori.
I don’t work with referback – and I have seen a lot of similar posts decrying a return of absolute zero .. .which is what put me off them.
All I was saying is the FREE PLAY traffic often STAYS NON-DEPOSITING …
Even at good groups.
:hehe:Sorry I can’t be more definitive.
I do well with the “free spins”, they are not the same as “free cash – no deposit”.
I also do well with Referback and have always found them to be honest.
I didn’t mean to imply that Referback was dishonest I’m just trying to figure out why one affiliate program that entices new players with free money/spins etc. will eventually bring in revenue and another will not. I guess what I really wanted was someone to tell me to be patient that they will all come back in the fall.
Well in that case… “be patient they will all come back in the fall”
Glad I could be of assistance :p
On a serious note I will email you what I’ve seen in your stats – I’d have my Relationship Manager badge taken away from me if I chatted about your stats on the open forum.
What I can say is that we work closely with the Retention teams within the brands to ensure your players are encouraged to come and spend some of their own money and not just play out free money.
Not to harp on the point but the new bonus system will go a long way to assisting in getting real money into the system instead of only bonus credits.
Shane
Referback stats.
The APCW has conducted several audits of Referback.
We have found that Referback stats are tracking correctly. Also remember that the download number reflects all download attempts as well as completed downloads. This higher number of downloads might make it appear Referback is not converting as well as other programs.As a member, the APCW will begin to track Referback affiliate statistics and you will be able compare statistically with other APCW member programs.
Believe me if stats don’t add up, we will be the first to let you know.
Thanks Auditor – it’s great to know there is someone able to vouch for our tracking from a 3rd party perspective – the industry needs to be get honest :thumbsup:
Nauti Kitten – I sat with you Relationship Manager and looked at the stats and together we plotted a suggested course of action. Please give it a look and let me know what you think.
Any affiliates please let me know if you get good service from your Manager so I can give kudo’s where they’re due – or not too so I can bring about some ‘alignment’ :devil:
Auditor wrote:Referback stats.
Also remember that the download number reflects all download attempts as well as completed downloads. This higher number of downloads might make it appear Referback is not converting as well as other programs.
.It’s not the downloads to accounts ratio … 175 -> 48
It’s the accounts to depositing accounts ratio … 48 -> ZERO!!IF I had 48 accounts opened with my sites traffic – I’d be expecting between 1/3 and 1/2 to be playing for real …. that’s 16 to 24 depositors.
As you’ve mentioned it may not be a stats issue – but the stats reflect that there seems to be a major barrior for the affiliates users to actually become depositors.
:notify:And that was the affiliates question – is this normal ?!
My answer is not for me – but I’ve heard this before at Referback.
:popcorn:Are you talking about sports traffic?
I should get into sports, that’s a great conversion rate.
I agree with Gooner here… 48 –> 0 is really bad. I wouldn’t expect that. I don’t think I would expect 1/3… However, I would expect at least 5-8 to deposit.
I experienced the same problem when I promoted referback. I never could understand it. The software tracks properly, they have the best software, a huge number of games, etc… but something scares away players after they have signed up.
I could get 50 real depositors elsewhere and only get 1 at referback. I obviously reduced the exposure. It’s a shame because the affiliate support is top notch. I just dont get it. I just wish that they would acknowledge the fact that there is a problem and try to fix it.
At one point in time referback dominated the market, and then this problem with conversions came up, not acknowledging the problem has cost them and everyone else a lot of money.
TheGooner wrote:It’s not the downloads to accounts ratio … 175 -> 48
It’s the accounts to depositing accounts ratio … 48 -> ZERO!!IF I had 48 accounts opened with my sites traffic – I’d be expecting between 1/3 and 1/2 to be playing for real …. that’s 16 to 24 depositors.
As you’ve mentioned it may not be a stats issue – but the stats reflect that there seems to be a major barrior for the affiliates users to actually become depositors.
:notify:And that was the affiliates question – is this normal ?!
My answer is not for me – but I’ve heard this before at Referback.
:popcorn:Gooner, thank you for sharing those numbers with us. Yes, I understand if I had poor conversions like that I would be concerned. I can tell you that none of our auditors noticed anything that would discourage depositing or hinder playing. We do look for any barriors to depositing or anything that could be confusing and prevent play. But that does not change your numbers.
The APCW is one of many resources affiliates have to help them make informed decisions. We will report the facts, statistical information and audit results, how you use the information is up to you.
I look forward to seeing how Referback compares to other programs. You obviously have a conversion issue. We will keep a close eye on it and let you know if we find anything.
Thanks for the response guys and gals.
Dominique
Sports tends to be closer to the higher end (about 50%) of accounts opened trun into real players but this does vary from site to site.My 1/3 to 1/2 estimate of numbers was based on our exisiting casino numbers with WagerShare, 32Red, BetFred, Bet365 and others.
Admitedly, we’ve only being doing casino for a year or so – and our numbers are probably tiny compared to GamesandCasino numbers, but this ratio of 1/3 to 1/2 has been holding solid for that period – on a month by month basis.
I notice that some casinos convert better than others though – our Ladbrokes conversions stink – but if you’ve ever tried to signup with them as a non-UK resident then you’ll know why. The processes and extra hurdles simply put people off.
Auditor
And that was the gist of my point for the Referback question by Nauti Kitten– if the stats are accurate (and I beleive Auditor when he says they are) then what is the problem / hurdle that so many affiliates and customers have in joining and depositing.If the stats are accurate – and there is nothing funny about the traffic then there is a real usability or conversion problem.
:notify:
