Revenue’s By Design Makeover

I just wanted to share with all of you how excited I am that the Winter issue of Revenue will feature a new columnist, Pedro Sostre. As the president and creative director of Sostre & Associates in Miami, Pedro is a Web design guru and one of Commission Junction?s top performing affiliates. I?m thrilled that he?ll be taking over Revenue?s long-standing By Design column.

I first met Pedro when I wrote a profile of him for our inaugural Affiliate Advantage feature story, which offers an in-depth look at how successful affiliates achieve their online marketing goals. After interviewing Pedro I realized he was a perfect fit with Revenue. He?s smart, motivated, passionate, successful and extremely generous about sharing his expert knowledge with others. The Affiliate Advantage article featuring Pedro appears in the Fall issue of our magazine, which should reach your mailbox in the next month or so. I think you?ll enjoy reading about him.

I also believe that you?ll be fascinated by what Pedro has to say and show you in his column. He wants to do more than just write about what makes for good Web page design, he want to show you exactly what works and doesn?t work. He?s a hands-on kind of guy.

That?s why in conjunction with Pedro we are launching Revenue’s By Design Makeover. In each issue of Revenue (remember, starting in 2006 we will be publishing the magazine six times a year) Pedro will give one online marketer the chance to receive a review and visual redesign of either their home page or landing page.

Part of Pedro?s business is doing Web design consulting and he normally charges clients upward of $5,000 to undertake this sort of project. But he?s offering this service to one lucky Revenue reader (you can be an affiliate or a merchant) per issue for free. Yes, I said free.

The goal of the makeover is to illustrate how making design modifications can boost your conversions. Once Pedro selects the site, he will assess it to determine and highlight its unique value proposition. He?ll streamline navigation; make it easy for users to figure out where to click; and perform a host of his other expert tricks and design magic. If you choose to implement these changes it should result in better performance for your site. Pedro has certainly been able to turn his own sites into top performers.

Ok, so here?s what you need to do to have a chance to get your page visually redesigned by Pedro:

1. Send an email to [email protected]
2. Please put ?Revenue’s By Design Makeover? in the subject header
3. Include your name, company, contact information (phone, email, etc.)
4. Also include a brief description of your business and its goals.
5. You must also include the URL for your home page or landing page for Pedro to review.

In order to reap the benefits of this bountiful offer and to be considered for Revenue’s By Design Makeover for the Winter issue, we must receive your submission by the first day of autumn – Wednesday, September 22, 2005. I know its short notice, but did I mention that a very well respected design expert is doing this for FREE?

Also, if your submission is chosen, you must agree to let Pedro show the before and after designs in our magazine. Since he will be writing about and displaying his improvements, you?ll need to be a little thick-skinned that he will be highlighting your original page’s flaws and the troubled areas that could use some work. Just remember, he not picking apart your design; he?s just enhancing and improving. That?s a good thing.

So, what are you waiting for? Send that email to [email protected]

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