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Hi,
I’ve had my site up for about 4 months now and have most of my casinos set to the CPA structure of getting paid a one time set fee for each player. My site deals with bonus hunting so I figure most players will just move from casino to casino, however, last month I had one player who had a big lose at one where I use a 25% commision program and this paid me well.
So my question is which commision structure do most experience affiliates use? the CPA or commision on loses? thanks
Roger
I use percentage most of the time, but have a couple of programs where I take a mix of both.
The CPA programs seem to have come a long ways since when I started and I think they are a lot more fair now.
If you are just getting started CPA can give you capital to work with. If you are in it for the long haul, percentages are better.
If you are dealing with bonus hunting – that really isn’t profitable for affiliates over all, and you are likely better off with CPA then.
CPA for bonus only players
Still the long term profits especially in poker come from revenue share deals IMO.
I would say definitely commission on player losses.
If you intend on making serious cash, and don’t mind promoting that casino for an extended period of time (3-12 months)… you will find that your revenue will be quite good in 6-12 months.
Its not unusual for affiliates to make 10-20K, even after they stop sending players to a casino.
I would advise that you go with a casino affiliate program that has been around for a number of years. You don’t want find that your hard work in building up a commission stream only gets burnt because the casino shuts down.
I would also go with a casino that really promotes to their players, and develops their players into being repeat depositors.
Thanks for all the input. I’ve had a decent amount of sign-ups over the past 4 months and even though the CPA payments have been nice, i’m now kicking myself that i’ve had so many players but have limited myself to my profit potential.
Intercasino is where I had a big player last month and got 25% comm. on his loses. The only reason I’m under the 25% plan is because they don’t offer a CPA plan so this one player has opened my eyes to what I might be missing out on.
I’m working on a few more sites and trying to get away from the bonus hunting players and will set most of my account up on a commision basis.
Thanks for the help I just found this board and it seems to be a great resource for the industry.
