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What can I do with $100?

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  • #587929
    Anonymous
    Inactive

    Hi everyone,
    Say I have $100 for advertising to get people to my new site. What is the best way to spend it? I have tried a few things and most of them have been duds. (Okay pretty much all of them.) I know $100 isn’t much in the business world, but I must be able to do something with it!!
    Thank you!
    Heather

    #662183
    Anonymous
    Inactive

    Wow! This is a great question–if I only had $100, how would I spend it in a marketing sense…

    I’m going to have to think about that one a little bit…I’ll try to write a more helpful reply later this afternoon.

    #662186
    Anonymous
    Inactive

    Thanks Randy!!

    #662192
    Anonymous
    Inactive

    Just my thoughts…….but you certainly want to get the best milage out of your $100. That’s like sitting at a blackjack table with $100 and seeing if you can survive making $20 bets. It’s gonna be tough, but not impossible.

    Here’s what I would do. First I would invest $8 in a domain name that is similar to the hometown you live in, ex. ChicagoPoker.com, BostonBlackjack.com, BetDenver.com, etc. etc. etc. Just find a catchy domain that’s in your hometown.

    Next have that domain redirected and masked to your affiliate link at a reputable casino, pokerroom, or sportsbook.

    Okay so now you have $92 left. I would launch an all out assault with an offline marketing campaign. Use that $92 to make fliers and business cards. Your biggest investment from this point forward will be your time. And to be successful you will need to be 100% focused and commited to making this work. Go to all the local bars, college campuses, and shopping centers and sprinkle your marketing material everywhere. Hell put fliers on cars. It’s all a numbers game. The more people that see your URL, the more traffic you will drive.

    Although online marketing, websites, and SEO are usually the real meat of successful affiliates don’t overlook offline niche marketing as well. This is how I got my start. All you need to do is get a few sign-ups and start making a little revenue. You then re-invest your monthly revenue into marketing. Eventually you’ll be generating enough to get into the true online game.

    Also by this point you will have a better understanding of the industry and how everything works. Like I said, just my two cents but by doing something on a local level it is much easier to manage and to get real “live” people interested versus trying a CPC campaign and saying *@&$ where’d my $100 go!!

    Good Luck to you, let us know how it goes :cheers:

    #662211
    Anonymous
    Inactive

    Jeremy,
    Thanks for the great tips! I really appreciate your help, and it really seems like you know what you’re talking about. I’ll keep you posted on how my new promo goes. :-)
    Thanks again!
    Heather

    #662219
    Anonymous
    Inactive

    Heather-

    Here’s a perspective from someone who doesn’t do offline promotions very much:

    1- You could take the $100 and invest it in getting a good book on SEO. SEO Book by Aaron Wall is good, as is The Unfair Advantage, although I think SEO Book is a better value for the money. Even if you don’t buy a book on SEO, have a look at seobook.com. It’s Aaron’s blog, and it’s usually packed with good info. If you can get good search engine rankings, you don’t need an ad budget anymore.

    2- You could create a huge list (1000 or more) of keyword phrases that have 3 or 4 words that are targeted to your site. Overture still allows online gambling ads on their foreign sites, so you could market to the UK for example. With a list of 1000 keyword phrases, if you bid Overture’s minimum bid of 10 cents per click, then if you get 1 click per month per phrase, $100 will buy you 1000 clicks.

    3- Most online gambling message boards have a billboard or spam section where you’re allowed to post your links for free.

    Hope that gives you some more ideas.

    #663216
    Anonymous
    Inactive

    I would encourage you to totally rethink your perspective. The time you invest in your site is worth so much more than any money you could afford to spend on it. A week’s worth of your time could easily be worth more than $2000.

    So my advice? Forget about spending any money on your site at all, and instead spend your time building content, and making your site attractive and easy to use. I’m making my living from my websites now, making more than I’ve ever made before in my life. And the amount of money I’ve spent marketing them? $zero

    For SEO, check out my SEO 101 article. It’s free, won’t cost you a penny.

    I’m also not convinced that 1000 clicks for $100 is that great a deal, depending on how much revenue you think you’re going to make for each visitor. My gaming site gets 1000 visitors every 2.5 days. If I were paying for all that traffic at 10 cents a click I’d be spending $1200 a month. That’s more revenue than I make from that particular site. It wouldn’t be cost-effective.

    Your time is your greatest asset. It dwarfs your ad budget, even if your ad budget was $1000 instead of $100. I encourage you to invest your time in your site.

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