Hi cocota,
The first thing I ALWAYS look for is the contact and I noticed that you have it top right. Super. Just a quick not that the Accueil, which I know means contact in French (Je suis en Montreal), doesn’t open up in email like the contact does.
Your “why” text in the center is great. Allows for more trust from the consumer. I love when sites are personalized in some way.
I have perused soooo many portals in the past couple of month, that your’s definately stands out for design and organization.
Cheers.
http://www.actiononline.com