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Is Less More? Potential Big Changes Coming to Google

JillO asked 4 years ago
Reported on SEORoundtable… Google is currently testing a total of 4 search results per page, rather than the token 10.

Google Tests 4 Results Instead of 10

This is freakin’ huge. It gives us all less of a chance to fight for the highly coveted page 1 rank. I feel like this can throw a major curve ball, no?

What do you think? Is there any way to prepare? Is it time to start beefing up SEO on other search engines… really?

2 Answers
arkyt answered 4 years ago
I dont think they will reduce the number to four and it sure would suck if they did that! Certainly I could see them experimenting, likely have already done it in house numerous times, just cant see it going live. Also I doubt it would be worth putting a load of effort into the other engines unless they were actually giving you notable traffic in the first place.

Caseym answered 4 years ago
The user experience would suck with only 4 results, I don’t think it will go live either