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How Fast Does Google Change SERPS

rmeeuwsen asked 4 years ago
I am wondering about the speed in which google search results change. When people talk about their search engine rankings it appears that most people consider it to be rather constant.

In the absence of any updates like penguin and panda, does your position usually stay the same or does it flutuate ‘on the fly’ throughout the day.

Now I’m not talking about major search terms like ‘bingo’ where google has real people making manual adjustments. I’m referring to 4 word keyword phrases where the algorithms pretty much dictate results.

This question arises when I check the stats for some of my sites. I noticed that earlier in the day I was in #2 position for a term that the same ‘person’ searched for and ‘clicked on’ twice – 1 hour and 10 minutes apart. Then, when I go and search for the same term I show up in #12 instead of number two. It seems to happen a lot.

What’s goin on?

Is my stats program ‘wonker’s?
Is google that fast?
Is some automated SEO program systematically going through a list a keywords and ‘clicking on’ a client site more often (and staying longer) than other (competitor) sites?

Or is it just a ‘whim of the google gods’ to keep us ‘mortals’ guessing (instead of working on our site content)?

1 Answers
allfreechips answered 4 years ago
Many items here, googles Rankings are now almost fluid, they no longer update on a daily or weekly basis, each time you click you can get a different result. Secondly datacenters have different results as well so you can see variations by simply pulling data from another datacenter that is behinf google.com.

The last most important item is google likes to cache your search results, so dont rely on clicking in google and getting real results unless you clear all your cache and cookies, and are also not logged into google at all.