Twitter has had a meteoric rise to the near-top of the social networking and microblogging chain since its inception in 2006. With more than 200 million users, there are many ways you can use this service to increase your affiliate earnings.
Of course, one question remains: how can you harness the power of Twitter to better your chance of casino affiliate marketing success?
1. Stay on Topic
Your Twitter strategy should be based around industry news, tips, casino, reviews and other related information.
If all your followers are more interested in video games than online gambling, for example, don’t expect much in terms of results. Think about it this way: adding a link to an article on your site, which includes an affiliate link, does not do you any good unless the reader is actually interested in what you have to offer.
In short, make sure your information is on topic and that the majority of your followers are interested in gambling.
2. Get Personal
There is no denying that Twitter is overrun with spam. You can combat this by personalizing each and every tweet. Rather than including a simple link-back to your site, go deeper. You only have 140 characters, but if you make a personal connection you have a better chance of success.
3. Give Back
It’s easy to fall into the trap of using Twitter for one thing and one thing only: to get the message out regarding your affiliate website. Unfortunately, if this is all you do your followers will begin to ignore your message.
Why not give back to other users? If somebody has a question about online gambling, answer it. If somebody “tweets” a link that you find useful, “re-tweet” it as a way of showing the person that you enjoyed the information.
When you give back, it shows that you care about more than your own business.
4. Link Indirectly to your Offers
One of the biggest mistakes you can make is linking directly to an affiliate offer. Do this enough times and your followers will unfollow you and all the work you put in will go down the tubes. It makes more sense to tweet a link to a post that contains your affiliate link.
For example, you could write a killer review of one of the most popular online casinos, sharing your experiences as well as other details. Within the review, include your affiliate link in hopes that those coming from Twitter will eventually click through and sign up. If nothing else, you have provided good information that will keep readers coming back to your site in the future.
5. Follow those who are doing the same
There are millions of gambling affiliates in the world. Some are using Twitter while others are not so keen on the idea.
You can learn a lot about Twitter by following other affiliates in the online gambling space that are using a similar strategy. How often are they sending out tweets? What type of information are they including? Who are their followers? Stay in the know about what your colleagues and competitors are up to!
Want to learn more about Social Media Tips and Tricks? Check out our section dedicated entirely to Social Media.