PokerListings partners with Cake Network

After a brief period of industry speculation, PokerListings has made official its purchase of the Cake Poker Network.
PokerListings.com is “the largest driver of poker traffic volume on the Internet,” per a company news release. And Cake Network is one of the world’s biggest poker networks (technically around spot number 26). Cake accepts U.S. players and is used by such brands as CAP Listed Programs Intertops and BetUS.com.
Calling the new relationship a “strategic partnership”, the official news release states that the merge will be of “two companies with extremely complimentary resources.”
“With its significant Poker and Casino holdings, PokerListings.com can stake a claim to being the largest single gambling affiliate business in the sector,” the release adds. “Through a very close working relationship in the areas of web development, content production and traffic conversion, PokerListings.com is positioned to substantially contribute to future development of the Cake Network.”
As part of the agreement, an ongoing commitment was put in place wherein PokerListings.com must drive at least 2,000 new depositing players every month to the Cake Network. “This partnership adds considerable strength to the position of the Cake Network by ensuring a steady stream of new depositing players every month which will soften games and increase liquidity across the network.”
“We are extremely excited to become a major component of PokerListings.com’s massive online presence,” said Cake Network Marketing Director Andrew Turner. “The value of being integrated into one of the premiere leaders in new player acquisition and poker-related search can not be overstated and will have a significant impact on the Cake Network ecosystem and overall liquidity. This partnership positions the Cake Network for future growth in terms of new depositing players as well as for the addition of several strategic network partners.”
“We have been looking for this kind of partnership for some time now and we are very happy to have closed this deal with Cake Network. Not only does the partnership bring great commercial value to our respective companies, but we are very proud to secure the best possible deals for PokerListings.com visitors,” Martin Carlesund, a PokerListings.com representative, added.
Per PokerNewsDaily, the transaction may be a “conflict of interest” because of PokerListings.com’s financial dealings with sites like PokerStars and UB.com.