It has become more important than ever to stand out as an online affiliate. And while blog posts and written content still have a place, many businesses are looking for additional ways to drive audience engagement. One of the most popular channels for increasing your online presence is YouTube. But improving your visibility is about…
When building a website for your affiliate business, you’ll find plenty of options to consider: Squarespace and Wix, to name two. But despite the growing number of service providers, WordPress remains one of the most popular options for affiliates of all sizes. Why is this the case, though? What are the pros and cons…
The affiliate sector is still in its infancy in the legal and regulated US online gambling market but already we are seeing different approaches being taken to engaging audiences and driving traffic to sportsbooks and casinos. Some are going down the traditional route of reviewing and comparing the various licensed sportsbooks and casinos in each…
In the past 12 months, podcasts have become hugely popular. They’re easy to listen to and don’t require sitting in front of a screen for extended periods of time. For casino and sportsbook affiliates, podcasts offer an excellent opportunity to raise awareness and take their business to the next level. But what makes for a…
Most affiliates know about content marketing, but not everyone knows how to do it properly. Research published by SEMRush in 2021 revealed that only 11% of marketers would define their strategy as “excellent”. Despite the many challenges that come with developing a killer content marketing plan, they can be overcome. Below, we share our top…
What’s the best way to stand out in the crowd? How can you have your voice heard when it seems like your competition has a megaphone that drowns out your message? Getting content to engage readers can seem daunting for smaller affiliates in the sports betting industry. In this article, we identify a few excellent…
There was a time not all that long ago when affiliates could build a website, write some content and then sit back and watch as players flocked to their sites. But today the sector is fiercely competitive with hundreds, even thousands, of online casino and sports betting affiliates active in the market. While SEO is…
As the online gambling affiliate space becomes increasingly competitive, publishers are having to look to other platforms to engage players and drive awareness of their brands and sites. Streaming is becoming increasingly popular in this regard, with affiliates using platforms such as Twitch to broadcast highly entertaining footage of them playing slots and landing big…
New Jersey's newly minted sportsbooks racked up a record $385 million worth of wagers during the month of January. That staggering figure is more than enough to declare the Garden State's nearly decade-long effort to legalize sports betting in America as an unqualified success. According to numbers released by the New Jersey Division of Gaming…
Casino affiliates who are looking for new revenue streams have never been shy about marketing products like e-cigarettes and diet supplements on social media platforms like Facebook and Instagram. The only problem with these products is that, oftentimes, those same social media platforms are quick to ban products for fear of hearing complaints from regulators…
News in the iGaming and Sports Betting affiliate world moves fast.
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