Social media is THE way to go if you want to get more visitors to your site. One of the simplest ways to connect with new users is Twitter, where you can post small updates of content that is interesting to your audience and get them to follow you to see more of your “tweets.”
However, affiliate competition on Twitter has become fiercer as more sites have joined the race, and affiliates sometimes feel that unless they start wearing extravagant meat dresses (hey there, Lady Gaga)or singing cheesy pop songs (please disappear Justin Bieber!), there is no chance for their site to be relevant to Twitter users. This assumption is terribly false, and this article will cover the basics of how to boost your presence on Twitter and get more users to follow you.
Gaining relevance on Twitter is a much easier task than what affiliates may think. The first thing you want to do is to consider the audiences you wish to target, and then separate them into groups. You’re likely to be unsuccessful if you try to appeal to all your audiences in one Twitter update, it is better to identify specific groups of gamblers (poker, sports, casino, table games, specialty games, etc.) and post independent updates for each one of them.
Content is King
When you post updates on Twitter, make sure that the content is relevant for the group you are targeting in a positive way. For example, if you’re looking for more visitors who are poker players, you could post an update on how the site you promote is giving out great bonuses, tickets to the WSOP, or that they are featuring a new celebrity poker player. You can also go the extra mile and add a personalized touch to your “tweeting,” adding updates on how amazing was to win that $300 pot at your home game with a straight flush, or how your girlfriend loves the bracelet you got her with your poker winnings. Then, you will create a closer bond with your audience that could encourage them to stick around longer.
Tricks of the Trade
Don’t forget to include hashtags on all of your updates. If you are unfamiliar with the term, a hashtag is that funny phrase that follows a “#” at the end of other people’s posts. This is a great way to point out keywords that your users might be interested on, and there are plenty of keywords you can use. Good keywords can be as simple as #pokerplayers, #bestpokersites, and as complex as #ikicka$$atpoker and #noshameinlosingapot. The format must always be the same “# + relevant keyword”, or “# + catchy phrase you want to use without spaces between the words.”
Finally, make sure you link your website and your other social media accounts (Facebook, StumbleUpon, MySpace, Google+, etc.) to your Twitter updates. If visitors see that you use Twitter when they visit your website, they are likely to follow you and recommend you to others. There is no need to go extreme to be popular on Twitter, it also helps to be smart about the way you update, so go ahead and start tweeting harmoniously for your followers and your followers-to-be.
Check out this video posted from a marketing expert to learn the advantages on Twitter, even when your users are not on it.
Are you a good twitter-er? Do you think you could use more advice on how to tweet? Share your thoughts and connect with other users at our forums!