Affiliate marketing is an exciting field, and one of the primary reasons why is because there are so many different channels to engage and communicate with your audience. And one of the best ways to grow your audience is by setting up an email marketing campaign. But how exactly do you go about this, and…
Affiliates are very much aware of the opportunity that sports betting and iGaming present but the same can’t always be said for fantasy sports. While the vertical presents some challenges that need to be overcome, it has the potential to be just as lucrative as sports betting and casino. In this post, we take a…
Most affiliates know about content marketing, but not everyone knows how to do it properly. Research published by SEMRush in 2021 revealed that only 11% of marketers would define their strategy as “excellent”. Despite the many challenges that come with developing a killer content marketing plan, they can be overcome. Below, we share our top…
In the popular 1989 movie “Field of Dreams,” the main character played by Kevin Costner hears a voice from his cornfield that says: “If you build it, he will come.” That may have worked in the magic realism that was that film, but when it comes to growing traffic to a website, you can’t simply…
What’s the best way to stand out in the crowd? How can you have your voice heard when it seems like your competition has a megaphone that drowns out your message? Getting content to engage readers can seem daunting for smaller affiliates in the sports betting industry. In this article, we identify a few excellent…
Which is more important: the chef or the ingredients? Or the kitchen? Ask the chef and he’ll have one answer, and ask others in the restaurant and they’ll say something else. That’s akin to how a prosperous affiliate business works. There are several key factors that contribute to success. When building an affiliate website or…
What is the most important component of an effective content marketing plan? Is it painstaking attention to nuances of the H1 tag? Does it involve a commitment to using your keyword a certain number of times in each paragraph? The short answer here is, no. Effective content marketing marketing strategies are built around quality content…
When it comes to creating a successfully blog, a blog that will rise above the crowds of competition on today's web, there's no getting around the value of organic search. Rising above, in this case, involves getting ranked for your chosen keywords. While this may seem like a daunting proposition to the novice, that's because…
When it comes to crafting an effective content marketing strategy the toughest part is coming up with the actual content. That's a problem that gets even tougher the longer you're actually implementing your strategy. While coming up with content is relatively easy, coming up with relevant content that sparks action from your readers over a…
One of the biggest challenges web publishers of all sizes face on a daily basis is creating fresh, meaningful content. That daily grind can, however, be mitigated slightly by the practice of reusing or repurposing older content. This is hardly a new practice, but it's one that's worth revisiting and re-thinking as your website, and…
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