Caesars Entertainment is moving quickly on its plans to expand further into the Internet. Not only has the land-based casino giant has been actively engaged in lobbying the U.S. government to open up its online gambling regulations, it’s also moving aggressively into the European online gaming market, as well.
Most recently, the company has followed news of its entry into the Italian market with the announcement that it’d been licensed to offer online poker services to French residents, via its World Series of Poker (WSOP) brand.
“After signing a new partnership with casino and online gaming operator Groupe Lucien Barrière last week as a first step towards entering the French market, Caesars Interactive Entertainment’s WSOP brand has received an online poker licence,” per Gaming Intelligence.
The planned site, WSOP.fr, was approved by French online gaming regulator ARJEL on Friday, “just days after Caesars signed a deal with Lucien Barrière Hôtels & Casinos and BarrierePoker.fr for both land-based and online poker events throughout the country.”
That agreement gives BarrierePoker.fr exclusive French rights to online official qualifying rounds for the WSOP Europe, the WSOP Las Vegas, and the Barrière Poker Tour 2011.
It’s probably most likely behind Caesars’ decision to move this year’s World Series of Poker Europe (WSOPE) from London to Paris.