1. Yahoo Still Attracts Searchers
According to ComScore Inc. (SCOR), Yahoo is the number two search engine in the United States. While Google is still top dog at 65.3 percent, Yahoo is holding steady in second place at roughly 16 percent of the market share.
You don’t want to spend all your time and resources optimizing your website for Yahoo, but with 16 percent of searchers you should at least consider how much traffic this could bring.